Improve Campaign ROI and Find Your Next Buyer with Google Ads and Fastly

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Heading into peak shopping season, driving online sales relies on pairing accurate measurement with fast checkout speeds. 

By building data strength with Google Tag Gateway, brands can capture an average 14% lift in observed conversions¹ – giving Google Ads the complete customer signals needed to find your next buyer and maximize ad return.

Join David Theobald, Fastly Field CTO, and Ben Briskin, Conversion Measurement Lead at Google, to learn how to improve your measurement signals in minutes with a simple, code-free setup that keeps checkouts fast and smooth. 

What You’ll Learn:

  • Improve campaign ROI: Restore measurement signals to unlock that average 14% conversion lift¹ and achieve up to 7% lower Cost per Acquisition (CPA).²

  • Find your next buyer with built-in Google AI: Feed durable customer data into automated bidding so your ads find high-intent shoppers.

  • Keep site speeds fast: Route measurement data through Fastly's edge network so pages load quickly and checkouts stay smooth.

  • Launch in minutes: Turn on the integration directly inside Google Tag Manager in under 10 minutes with a simple, guided workflow.

¹ Advertisers who adopted Google Tag Gateway on average observed conversions uplift of 14%. Google Internal Data, Global, Finance, July -Dec 2024 vs Jan-June 2025.
² Advertisers who build their data strength with Google tag gateway see up to 7% lower Cost per Acquisition.Google Data, Global, Performance, Mar, 2025 - Feb, 2026 6 months trailing average [Uplift is based on advertisers who have had Enhanced Conversions and also adopted Google tag gateway versus Advertisers who had Enhanced Conversion but do not have Google tag gateway].